The Problem
10x
Increase in the number of deepfakes detected globally across all industries year-over-year
1740%
Surge in deepfakes uncovered in North America in the last year
500,000
Video and voice deepfakes shared on social media around the world in 2023
Notable Deepfakes
Our cause
The cost of creating and distributing deepfakes has plunged sharply during one of the most important political elections in history.
AI-based forgery will grow explosively due to the increased availability of generative AI and associated tools that facilitate manipulating and forging video, audio, images, and text.
Deepfakes
Featured
An A.I. Researcher Takes On Election Deepfakes
The New York Times
April 2, 2024
Oren Etzioni was once an optimist about artificial intelligence. Now, his nonprofit, TrueMedia.org, is offering tools for fighting A.I.-manipulated content.
OUR SOLUTION
A tool detects deepfakes in social media
TrueMedia.org is a free-use product that allows critical election audiences from around the world to quickly and effectively detect deepfakes
Industry-leading accuracy
Our in-house data scientists continuously improve our baseline of approximately 90% accuracy
Aggregates analysis from dozens of detectors
We combines the power of multiple deepfake detectors from industry and academia to ensure more accurate results
Can you detect a deepfake?
Take our quiz now and find out
Donate to the cause
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Research
The Tug-of-War Between Deepfake Generation and Detection
The Team
Oren Etzioni
Founder
Dr. Oren Etzioni is the founder of TrueMedia.Org, a non-profit fighting political deepfakes. He was the Founding Chief Executive Officer at the Allen Institute for AI (AI2), having served as CEO from its inception in 2013 until late 2022.
He is Professor Emeritus at the University of Washington where he helped to pioneer meta-search, online comparison shopping, machine reading, and open information extraction. He has authored several award-winning technical papers, achieving an H-index of 100 (100 technical papers each cited over 100 times).
Finally, he is a technical director of the AI2 Incubator and a Venture Partner at Madrona. He has founded several companies including Farecast (acquired by Microsoft).
James Allard
Operations
Kathy Thrailkill
Operations
Michael Bayne
Engineering
Aerin Kim
Engineering
Steve Geluso
Engineering
Molly Norris Walker
Product + Design
Arthur Min
Partnerships
Oren Zamir
Research
Garrett Camp
Advisor
Vitor Lourenco
Advisor
Non-profit,
non-partisan, free.
Found any political deepfake content?
The Scientific Advisory Board
Renee DiResta
Research Manager, Stanford Internet Observatory at Stanford University
Darrell M. West
Senior Fellow, Center for Technology Innovation, Douglas Dillon Chair in Governmental Studies
Kate Starbird
University of Washington Professor and Co-Founder of the Center for an Informed Public
Jevin West
University of Washington Associate Professor and Director of the Center for an Informed Public
Siwei Lyu
SUNY at Buffalo Professor, Director Media Forensic Lab, Center for Information Integrity
Wael AbdAlmageed
Clemson University Professor, Founding Director USC Visual Intelligence and Multimedia Analytics Lab
News
